Which is more powerful a Facebook Comment or Like?
Likes may be the most popular but comments hold much more weight reports a post, Facebook Comments Are Four Times the Value of Likes All Facebook credits EdgeRank Checker for the following data:
An average Facebook post generates 1.103 clicks per like, 14.678 clicks per comment and .005 clicks per impression.
I suppose a comment requires more thought, time and is an interaction that reveals the commenter’s views which are then broadcast to friends – so this should not be surprising.
The key for businesses is to offer relevant content that engages and asks the opinions of its fans.
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